RegScribe
Free compliance checklist

ABPI Social Media Compliance Checklist

A review-ready checklist for pharma social media under the ABPI Code of Practice. Run every post through it before it enters MLR.

New to the Code? Start with the ABPI Code of Practice explained for marketers.

Fair balance

  • Is safety information presented with the same prominence as the efficacy claims?
  • Does each benefit claim have adjacent risk information in the same post?
  • Are images, captions, hashtags and alt text held to the same standard as body copy?
  • If character limits force a trade-off, is the claim dropped rather than the safety info?

Audience & targeting

  • Is the audience clearly HCP or public, and does the content match?
  • Is the account, group or paid targeting genuinely restricted to HCPs where required?
  • Does the post avoid promoting a prescription medicine to an open, public audience?
  • Have employee reshares, boosts and KOL amplification been controlled and approved?

Substantiation

  • Is every claim capable of substantiation at the time it is made?
  • Is each claim consistent with the current SmPC or approved labelling?
  • Is the evidence file ready to produce if challenged?
  • Are references and the review trail complete?